* Mars Snackfood US offers the biggest brands in ice cream – from DOVEBAR® Ice Cream and SNICKERS® Ice Cream Bars to M&M’S® Brand Ice Cream Treats.
* Mars is the Singles leader with four of the top 25 items in small outlets, including SNICKERS® Ice Cream Bars ranking as the #1 Singles item in small outlets and the #5 ice cream novelty SKU in grocery. (IRI Data 8/19/09)
* Mars Snackfood US is committed to real ice cream and the future of the ice cream category.
o We believe consumers will reward us for not taking shortcuts with product quality.
o We continue to invest in our products by using the industry’s best chocolate, caramel and peanuts.
o We will not make Frozen Dairy Desserts or add ingredients like propylene glycol to our products.
o We will provide lower calorie, yet satisfying, ice cream options to keep consumers in the category as the population ages.
* Mars Ice Cream is making big strides in sustainability.
o Electricity usage is down 40% over the last five years.
o Water usage is down 26% in the past two years.
* Mars is the Singles leader with four of the top 25 items in small outlets, including SNICKERS® Ice Cream Bars ranking as the #1 Singles item in small outlets and the #5 ice cream novelty SKU in grocery. (IRI Data 8/19/09)
* Mars Snackfood US is committed to real ice cream and the future of the ice cream category.
o We believe consumers will reward us for not taking shortcuts with product quality.
o We continue to invest in our products by using the industry’s best chocolate, caramel and peanuts.
o We will not make Frozen Dairy Desserts or add ingredients like propylene glycol to our products.
o We will provide lower calorie, yet satisfying, ice cream options to keep consumers in the category as the population ages.
* Mars Ice Cream is making big strides in sustainability.
o Electricity usage is down 40% over the last five years.
o Water usage is down 26% in the past two years.
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