The Country’s Largest Candy Company Unwraps Real Chocolate Items and New Consumer Promotions at National Trade Show
LAS VEGAS (October 21, 2009) – Mars Snackfood US announced today the addition of five delicious real chocolate treats to its permanent offering, including three previous limited edition candies that were brought back by consumer demand. All five confections combine tempting, unique flavors with real chocolate, from the new 3 MUSKETEERS® Truffle Crisp Bars and MILKY WAY® Simply Caramel Bar, to returning favorites M&M’S® Coconut Chocolate Candies, M&M’S® Wildly Cherry Chocolate Candies and TWIX® Java Chocolate Cookie Bars. Mars Snackfood US will unveil these products and exciting new consumer promotions at the National Association of Convenience Stores (NACS) Show at the Las Vegas Convention Center, Oct. 21-23.
“Starting at the end of this year, we are excited to roll out various new real chocolate products from our M&M’S®, 3 MUSKETEERS®, MILKY WAY® and TWIX® brands,” said Jim Murphy, vice president of Sales, Mars Snackfood US. “From introducing sweet new offerings like 3 MUSKETEERS® Truffle Crisp to bringing back winning limited edition products like TWIX® Java and M&M'S® Coconut, we’re providing Americans with additional great options from brands they’ve known and loved for years to satisfy their chocolate palette.”
At the trade show, which is attended by the convenience and petroleum retailing industry, NFL™ Hall of Fame player Anthony Muńos will sign autographs in the Mars Snackfood US exhibit booth, number 4747. Attendees at the show can meet the retired Cincinnati Bengals offensive lineman Oct. 21 from 1:00 p.m. to 2:30 p.m.
Among the new products Mars Snackfood US will launch at the NACS Show are:
* At 170 calories and available in January, 3 MUSKETEERS® Truffle Crisp Bars are a sensible snack featuring a whipped up chocolate truffle on a crisp layer enrobed in real milk chocolate.
* In January, consumers seeking a total caramel experience will find euphoria in the new MILKY WAY® Simply Caramel Bar, tempting with rich, creamy caramel surrounded by real milk chocolate.
* TWIX® Java Chocolate Cookie Bars, moving from a 2008 limited edition to a permanent offering in April 2010, feature coffee-flavored caramel paired with irresistible chocolate cookie and covered in delicious TWIX® Brand chocolate.
* Back by popular demand after a limited edition run last summer, M&M’S® Coconut Chocolate Candies will be on shelves again in December. Featuring signature M&M’S® Brand Milk Chocolate, these delicious candies will be available in a special, coconut-only blend of green, brown and white crunchy candy shells.
* M&M’S® Wildly Cherry Chocolate Candies will be available in December, with signature M&M'S® Brand Milk Chocolate and rich cherry flavor.
* M&M’S® Peanut Butter Chocolate Candies, with a peanut butter creme center, surrounded by signature M&M’S® Brand Milk Chocolate and a colorful, crunchy candy shell, are now available in "Tear 'N Share" size.
In addition to new products, Mars Snackfood US will unveil exciting consumer promotions at the trade show, including:
* In a partnership between COMBOS® Brand and Habitat for Humanity®, consumers will have a chance to win “The Perfect Zone for Your Home.” COMBOS® Brand will donate $100,000 to Habitat For Humanity® as part of the sweepstakes, launching in February at COMBOS.com. Consumers can enter to win their favorite “zone” – tailgating, media room or game room -- each with an estimated value of $25,000.
* Snackonomics from SNICKERS® Brand will encourage consumers to collect letters from specially marked packages to win valuable prizes January through March 2010. The person completing the word SNACKONOMICS will have their mortgage paid (up to $225,000) while other winners will receive cash prizes such as a year’s salary or car.
* Through Dec. 15, consumers can participate in the SNICKERS® Brand NFL™ Be A Super Bowl® Chompion Sweepstakes, where they’ll have the chance to instantly win a trip to Super Bowl® XLIV in Miami. Consumers also can enter the game code from a SNICKERS® Bar wrapper at SNICKERS.com for a chance to win the trip and other NFL™ prizes.
About Mars Snackfood US:
Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™ MX, SERAMIS®, and COCOAPRO™.
LAS VEGAS (October 21, 2009) – Mars Snackfood US announced today the addition of five delicious real chocolate treats to its permanent offering, including three previous limited edition candies that were brought back by consumer demand. All five confections combine tempting, unique flavors with real chocolate, from the new 3 MUSKETEERS® Truffle Crisp Bars and MILKY WAY® Simply Caramel Bar, to returning favorites M&M’S® Coconut Chocolate Candies, M&M’S® Wildly Cherry Chocolate Candies and TWIX® Java Chocolate Cookie Bars. Mars Snackfood US will unveil these products and exciting new consumer promotions at the National Association of Convenience Stores (NACS) Show at the Las Vegas Convention Center, Oct. 21-23.
“Starting at the end of this year, we are excited to roll out various new real chocolate products from our M&M’S®, 3 MUSKETEERS®, MILKY WAY® and TWIX® brands,” said Jim Murphy, vice president of Sales, Mars Snackfood US. “From introducing sweet new offerings like 3 MUSKETEERS® Truffle Crisp to bringing back winning limited edition products like TWIX® Java and M&M'S® Coconut, we’re providing Americans with additional great options from brands they’ve known and loved for years to satisfy their chocolate palette.”
At the trade show, which is attended by the convenience and petroleum retailing industry, NFL™ Hall of Fame player Anthony Muńos will sign autographs in the Mars Snackfood US exhibit booth, number 4747. Attendees at the show can meet the retired Cincinnati Bengals offensive lineman Oct. 21 from 1:00 p.m. to 2:30 p.m.
Among the new products Mars Snackfood US will launch at the NACS Show are:
* At 170 calories and available in January, 3 MUSKETEERS® Truffle Crisp Bars are a sensible snack featuring a whipped up chocolate truffle on a crisp layer enrobed in real milk chocolate.
* In January, consumers seeking a total caramel experience will find euphoria in the new MILKY WAY® Simply Caramel Bar, tempting with rich, creamy caramel surrounded by real milk chocolate.
* TWIX® Java Chocolate Cookie Bars, moving from a 2008 limited edition to a permanent offering in April 2010, feature coffee-flavored caramel paired with irresistible chocolate cookie and covered in delicious TWIX® Brand chocolate.
* Back by popular demand after a limited edition run last summer, M&M’S® Coconut Chocolate Candies will be on shelves again in December. Featuring signature M&M’S® Brand Milk Chocolate, these delicious candies will be available in a special, coconut-only blend of green, brown and white crunchy candy shells.
* M&M’S® Wildly Cherry Chocolate Candies will be available in December, with signature M&M'S® Brand Milk Chocolate and rich cherry flavor.
* M&M’S® Peanut Butter Chocolate Candies, with a peanut butter creme center, surrounded by signature M&M’S® Brand Milk Chocolate and a colorful, crunchy candy shell, are now available in "Tear 'N Share" size.
In addition to new products, Mars Snackfood US will unveil exciting consumer promotions at the trade show, including:
* In a partnership between COMBOS® Brand and Habitat for Humanity®, consumers will have a chance to win “The Perfect Zone for Your Home.” COMBOS® Brand will donate $100,000 to Habitat For Humanity® as part of the sweepstakes, launching in February at COMBOS.com. Consumers can enter to win their favorite “zone” – tailgating, media room or game room -- each with an estimated value of $25,000.
* Snackonomics from SNICKERS® Brand will encourage consumers to collect letters from specially marked packages to win valuable prizes January through March 2010. The person completing the word SNACKONOMICS will have their mortgage paid (up to $225,000) while other winners will receive cash prizes such as a year’s salary or car.
* Through Dec. 15, consumers can participate in the SNICKERS® Brand NFL™ Be A Super Bowl® Chompion Sweepstakes, where they’ll have the chance to instantly win a trip to Super Bowl® XLIV in Miami. Consumers also can enter the game code from a SNICKERS® Bar wrapper at SNICKERS.com for a chance to win the trip and other NFL™ prizes.
About Mars Snackfood US:
Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™ MX, SERAMIS®, and COCOAPRO™.
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